To celebrate its 125th anniversary, Victorinox opened a flagship store on London’s Oxford Street, blending Swiss craftsmanship with modern digital storytelling. In partnership with Dalziel & Pow, IUF delivered high-spec AV solutions that elevated the brand’s in-store experience while driving visibility from the high street. Through premium LED and LCD installations, the activation reflected Victorinox’s precision, legacy, and commitment to innovation.
https://www.youtube.com/watch?v=zOKBDVJNwtE
Victorinox
London
Fusing Swiss Heritage with Modern Digital Retail
1
Flagship Location
1.9
LED Screen
75
LCD Screen
Displays That Capture Outside Attention
To extend the store’s digital presence beyond its walls, a 75” high-resolution LCD screen faces Oxford Street. This impactful display promotes Victorinox campaigns in real-time, enhancing visibility and drawing foot traffic through dynamic content that reflects the brand’s ethos of quality and innovation.
Premium Indoor LED That Tells a Story
Inside the store, IUF installed a high-brightness 1.9mm pixel pitch LED screen measuring 1750mm x 2750mm. Positioned to deliver immersive product storytelling, the display showcases campaign content, product details, and heritage visuals, adding a layer of depth to the premium shopping environment.
