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Visitor Attractions.
Built to immerse.

Memorable Visits.
Measurable Outcomes. 

From theme parks to museums, heritage sites to zoos, IUF creates visitor attractions that transform a day out into a memory worth returning for.

From ticketing and registration to mobile dashboards, content sharing, and post-visit reporting, we capture every moment of the experience

750,000+

fans registered

200,000+

games played

600,000+

pieces of content shared

74%

increase in brand perception

Trusted by leading global brands.

Attractions in production.

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NBA House

Multi-City fanzone experience

British Airways

Fanzone brand activation

Pokémon

Connected experiential tour activation

London Landmarks X Tommy’s

Connected live event activation

Every visit measured. 

Turning live moments into commercial insight

XPASS

Guest registration, management, gamification
& data capture.

Designed to manage high-volume guest registration, power interactive experiences, and capture real-time audience insight.

From QR codes and wristbands to mobile microsites and live leaderboards, XPass connects every touchpoint across the experience, giving guests a seamless journey while providing organisers with actionable data, engagement metrics, and post-event reporting.

  • Guest registration and access management
  • Gamification, rewards, and interactive experiences
  • Mobile microsites, leaderboards, and content sharing
  • First-party data capture and audience insight
  • Post-event reporting and ROI tracking

XVISION

Audience tracking, analytics, and real-time insight.

Transform footfall into measurable audience data, capturing visitor numbers, dwell time, demographics, and engagement in real time.

Using intelligent camera-based analytics, track entry, exit, and passerby traffic, giving organisers a clear view of audience behaviour, opportunity to engage, and event performance.

  • Track unique visitors, repeat visits, passerby traffic and opportunity-to-engage metrics
  • Measure dwell time, heat maps, and audience demographics
  • Remove staff and crew from reporting automatically
  • Live dashboards, daily reporting, and GDPR-compliant analytics

Let’s make
every visit count. 

GET STARTED