Visitor Attractions.
Built to immerse.
Memorable Visits.
Measurable Outcomes.
From theme parks to museums, heritage sites to zoos, IUF creates visitor attractions that transform a day out into a memory worth returning for.
From ticketing and registration to mobile dashboards, content sharing, and post-visit reporting, we capture every moment of the experience
750,000+
fans registered
200,000+
games played
600,000+
pieces of content shared
74%
increase in brand perception
Trusted by leading global brands.
Attractions in production.
Filter
Every visit measured.
Turning live moments into commercial insight
XPASS
Guest registration, management, gamification
& data capture.
Designed to manage high-volume guest registration, power interactive experiences, and capture real-time audience insight.
From QR codes and wristbands to mobile microsites and live leaderboards, XPass connects every touchpoint across the experience, giving guests a seamless journey while providing organisers with actionable data, engagement metrics, and post-event reporting.
- Guest registration and access management
- Gamification, rewards, and interactive experiences
- Mobile microsites, leaderboards, and content sharing
- First-party data capture and audience insight
- Post-event reporting and ROI tracking
XVISION
Audience tracking, analytics, and real-time insight.
Transform footfall into measurable audience data, capturing visitor numbers, dwell time, demographics, and engagement in real time.
Using intelligent camera-based analytics, track entry, exit, and passerby traffic, giving organisers a clear view of audience behaviour, opportunity to engage, and event performance.
- Track unique visitors, repeat visits, passerby traffic and opportunity-to-engage metrics
- Measure dwell time, heat maps, and audience demographics
- Remove staff and crew from reporting automatically
- Live dashboards, daily reporting, and GDPR-compliant analytics



