Experiential Marketing
that Tracks Every Metric
Technology-led activations designed to entertain, engage and measure fans.
IUF Experiential is the only technology platform designed to run connected marketing solutions for the world’s most iconic brands.
From sponsorship to fanzones, retail installations to pop up product launches, IUF turn fan interactions into measurable marketing data.
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Trusted by the world’s most iconic brands.
End-to-End Activation Delivery.
White Labelled Applications
Pre-built software, configured and customised to your brand.
Scalable & Re-Usable
Build solutions once then redeploy across multiple events.
In-House Production
Strategy, creative, software, fabrication, install and logistics.
Hardware Integration
Use sensors and scanners to gamify and measure your fans.
Data As A Service (DAAS)
Integrate with CRM providers and track first-party data behaviours.
Return On Experience Investment
Our proprietary measurement framework tracks cost vs outcomes.
How many fans have we engaged
in the last 12 months?
300k
Guest registrations
1.2m
User interactions
40%
Marketing opt-in
9
Countries delivered in
Recent IUF Experiential projects.
IUF Experiential Capabilities.
User Management
- Online registrations
- On-site registrations
- UserID creation
- Integration with CRM
- On-site access control
- Physical/digital passes
- Sub-profiles for under 18s
- Automated emails
Gamification
- Scoring
- Leaderboards
- Luck and logic
- Quizzes
- Buttons/Sensors
Content Creation
- Photo/video capture
- Background removal
- AI generative photos
- Auto video editing
- Personalised details
- Sellable content
- Product customisation
Hardware
- Purchase or Rental
- Touchscreens
- Outdoor screens
- Cameras / Sensors
- Mini PCs and Servers
- Handheld tablets
- LED and Digital Signage
- POS devices
Support
- On-site engineers
- Live event site support
- Remote support option
- Test builds
- Transport of goods
- Group offices in Europe, USA, Middle East and South Africa
