Brand & Experiential.
Built to Engage. Designed to Measure.
Connected Experiences.
Measurable Outcomes.
From sports fanzones to flagship stores, festivals to brand activations, IUF creates connected experiential environments that engage audiences, capture data, and deliver measurable outcomes.
From registration and gamification to content capture, lead generation, and post-event reporting, we turn physical engagement into commercial insight.
Capture attention with immersive experiential technology.
Drive engagement through gamification and interaction.
Capture first-party data and audience insights.
Turn engagement into measurable commercial outcomes.
750,000+
fans registered
200,000+
games played
600,000+
pieces of content shared
74%
increase in brand perception
Trusted by leading global brands.
Experiential in production.
Every brand moment measured.
Turning live moments into commercial insight
XPASS
Guest registration, management, gamification
& data capture.
Designed to manage high-volume guest registration, power interactive experiences, and capture real-time audience insight.
From QR codes and wristbands to mobile microsites and live leaderboards, XPass connects every touchpoint across the experience, giving guests a seamless journey while providing organisers with actionable data, engagement metrics, and post-event reporting.
- Guest registration and access management
- Gamification, rewards, and interactive experiences
- Mobile microsites, leaderboards, and content sharing
- First-party data capture and audience insight
- Post-event reporting and ROI tracking
XVISION
Audience tracking, analytics, and real-time insight.
Transform footfall into measurable audience data, capturing visitor numbers, dwell time, demographics, and engagement in real time.
Using intelligent camera-based analytics, track entry, exit, and passerby traffic, giving organisers a clear view of audience behaviour, opportunity to engage, and event performance.
- Track unique visitors, repeat visits, passerby traffic and opportunity-to-engage metrics
- Measure dwell time, heat maps, and audience demographics
- Remove staff and crew from reporting automatically
- Live dashboards, daily reporting, and GDPR-compliant analytics
