https://www.youtube.com/watch?v=-l0zfL7qvW0
United Kingdom
16+
Locations
2.60mm
LED Wrap Pixel Pitch
4.50m
In-Store Ticker Length
1
Oxford Street Flagship Reopening
Overview
HMV came back. The store needed to prove it.
HMV’s return to the high street was more than a commercial decision. It was a cultural statement. After years of physical retail decline in music and entertainment, the brand needed a presence that could justify its comeback and give customers a reason to walk in. Static posters and legacy AV were not going to do it.
IUF delivered a national digital signage rollout across 16+ HMV locations, replacing static window displays with custom high-brightness LED totems built for street-level impact. At Oxford Street, the brief went further: a wrap-around LED entrance, a 4.5m in-store ticker, and a JBL sound system, creating a full AV experience befitting the flagship most visible to the brand’s cultural ambitions.
This was a brand relaunch delivered in hardware and content, built to reconnect HMV with customers who had grown up with it and attract those who hadn’t experienced it before.
Journey & Experience
Every store front a statement. Oxford Street a destination.
Across all 16+ locations:
- Custom LED window totems – high-brightness, direct-sunlight-readable, displaying new releases, promotions, and cultural moments across every store front
- Centralised CMS – giving the HMV team real-time control over content across all locations simultaneously
Oxford Street flagship:
- Wrap-around LED entrance – 2.60mm pixel pitch, creating an immersive arrival moment that commands attention before customers step inside
- 4.5m in-store ticker – continuous scrolling content carrying new releases, cultural moments, and brand messaging throughout the store
- JBL sound system – full-store audio connecting the visual experience with HMV’s music heritage
Technology Architecture
A single content management layer across a national estate, fast enough to keep pace with music culture.
Core Infrastructure
- Centralised CMS – real-time content scheduling and distribution across all 16+ locations
- Full network control – campaigns, new releases, and promotions updateable instantly across every store
Hardware Ecosystem
- Custom LED window totems – high-brightness, across all 16+ locations
- Wrap-around LED entrance – 2.60mm pixel pitch, Oxford Street
- 4.5m in-store ticker – Oxford Street
- JBL sound system – Oxford Street
Implementation
National estate first. Oxford Street flagship second. Built to be ready before the doors reopened.
Phase 1 – National Rollout
- Custom LED window totems manufactured and installed across 16+ locations
- CMS configured for centralised content control across the full estate
- Network tested and live ahead of Oxford Street relaunch
Phase 2 – Oxford Street Flagship
- Wrap-around LED entrance installed and configured
- 4.5m ticker installed and integrated into CMS
- JBL sound system installed and tuned to the flagship environment
Phase 3 – Go-Live
- Full AV experience brought live at Oxford Street relaunch
- HMV team enabled to manage content across all locations in real time
- National estate fully operational from day one
Outcomes
A store estate that looks like a comeback
Across 16+ locations, custom LED window totems have replaced static posters with dynamic content canvases, giving HMV a street presence that reflects the energy of the brand rather than the constraints of legacy signage.
Oxford Street earning its name
The wrap-around LED entrance, in-store ticker, and JBL sound system create an environment that commands attention from the street and delivers on the brand promise inside. An immersive entertainment experience that static retail cannot replicate.
Real-time agility across a national network
A new release, a cultural moment, or a flash promotion goes live across every HMV location simultaneously. Giving the team the speed to operate at the pace of the music and entertainment industry it serves.
