https://www.youtube.com/watch?v=-l0zfL7qvW0
United Kingdom
75
Stores Across the UK Estate
150%
Digital Estate Growth Since Launch
2.60mm
LED Entrance Pixel Pitch
3
LED Flagship Locations
Overview
HMV came back. The store needed to prove it.
HMV’s return to the high street was a cultural statement as much as a commercial one. The brand needed a physical presence that could justify the comeback, one that felt as bold and current as the music and entertainment culture it represents. Static posters and legacy AV were not going to do it.
IUF delivered the original digital transformation: a national rollout across 16+ locations replacing static window displays with custom high-brightness LED totems, and at Oxford Street a full AV flagship experience with a wrap-around LED entrance, a 4.5m in-store ticker, and a JBL sound system that made the store feel unmistakably HMV.
That foundation became the launchpad for something bigger. Building on the infrastructure and the relationship, IUF went on to design and scale HMV’s retail media network, starting with 30 stores in 2023 and growing to 75 today, a 150% increase that reflects HMV’s continued investment in its digital estate.
Journey & Experience
Every store front a statement. A retail media network built to scale.
Standard Estate – 75 Stores
- 65″ high-brightness totems – window-facing across all 75 stores, specified for direct sunlight visibility and built to complement HMV’s iconic store aesthetic
- Centralised CMS – real-time control over content across every location simultaneously, giving HMV the speed to react to new releases, cultural moments, and campaigns
Oxford Street Flagship
- Wrap-around LED entrance – 2.60mm pixel pitch, creating an immersive arrival moment that commands attention from the street
- 4.5m in-store ticker – continuous scrolling content carrying new releases, cultural moments, and brand messaging throughout the store
- JBL sound system – full-store audio connecting the visual experience with HMV’s music heritage
LED Flagships: Newcastle, Oxford Street, Westfield
- Bespoke LED installations at HMV’s three highest-profile locations, each specified to deliver a premium window display experience befitting the scale and standing of the site
Technology Architecture
High-brightness hardware. Centralised content management. A platform built to scale.
Core Infrastructure
- Centralised CMS – content management and scheduling across all 75 sites, managing both the standard totem network and LED flagship installations from a single platform
- Real-time update capability – campaigns, new releases, and promotions updateable instantly across every location
Hardware Ecosystem
- 65″ high-brightness totems – window-facing, across the full 75-store estate
- Wrap-around LED entrance – 2.60mm pixel pitch, Oxford Street
- 4.5m in-store ticker – Oxford Street
- JBL sound system – Oxford Street
- Bespoke LED installations – Newcastle, Oxford Street, and Westfield flagships
Support Model
- IUF retains hardware support responsibility across the full estate
Implementation
A national rollout. A flagship transformation. A retail media network that more than doubled in two years.
Phase 1 – Original Digital Transformation
- Custom LED window totems installed across 16+ locations nationwide
- CMS configured for centralised content control across the estate
- Oxford Street flagship delivered: wrap-around LED entrance, 4.5m ticker, JBL sound system
Phase 2 – Retail Media Network Launch
- 30 stores live with 65″ high-brightness totem network
- Hardware specified to complement HMV’s retail aesthetic across all locations
- CMS platform configured and live across the initial retail media estate
Phase 3 – Estate Expansion & Flagship Upgrades
- Network grown from 30 to 75 stores, a 150% increase
- Consistent hardware specification maintained across all new sites
- Bespoke LED installations delivered at Newcastle, Oxford Street, and Westfield
Outcomes
A retail media network built to scale
Since launching with 30 stores, HMV’s retail media network has grown to 75 locations, a 150% increase that reflects a continued and growing investment in the brand’s digital estate.
A store estate that looks like a comeback
Across 75 locations, custom high-brightness totems have replaced static posters with dynamic, centrally managed content, giving HMV a street presence that reflects the energy of the brand at every store in the estate.
Flagship experiences that earn their name
From the wrap-around LED entrance at Oxford Street to bespoke installations at Newcastle and Westfield, HMV’s highest-profile stores have a digital presence that matches their standing on the high street.
