HMV sought to modernise their retail footprint, transforming store windows and interiors with high-impact LED and AV solutions. From a striking digital revival of the Oxford Street flagship to nationwide installations across 16+ locations, the rollout elevates HMV’s in-store storytelling. Custom LED totems, wrap-around displays, and premium audio systems help reconnect customers with the brand—turning traditional shopping moments into immersive entertainment experiences.
HMV
National Digital Rollout
Reimagining Music Retail
16
Locations
2.6
LED Wrap
4.5
In-Store Ticker
Eye-Catching Digital Storefronts
To replace static posters, IUF developed custom LED totems for HMV’s windows, engineered for high brightness and visibility, even in direct sunlight. These digital storefronts act as content canvases for new releases, promotions, and cultural moments. Centrally managed via CMS, the network allows the HMV team to update messaging across all locations in real-time, ensuring relevance and agility for every campaign.
Flagship-Ready AV That Reinforces Brand Identity
At the newly reopened Oxford Street store, IUF delivered a full AV experience, including a wrap-around LED entrance, an in-store ticker, and a JBL sound system. This immersive setup creates an atmosphere that celebrates HMV’s legacy while making it future-ready. From attracting passers-by to enhancing in-store discovery, the digital experience connects music, culture, and commerce in a way that feels bold, relevant, and unmistakably HMV.
