United Kingdom
150+
Daily Jump Booth Plays
1.9mm
LED Pixel Pitch
0
Staff Required to Operate
37
LCD Stretch Screens
Overview
Nike’s stores are brand environments first. Every screen and activation earns its place.
Nike’s brief to IUF was clear: transform its in-store environments into immersive brand experiences where storytelling, technology, and visual impact work together, and where customers can do more than browse. Across multiple UK locations, the rollout spans LED tickers, large-format and wraparound LED screens, a fully rebuilt Nike Football Wall, interactive 4K touchscreen mirrors, and the Jump Booth: a motion-tracked, self-serve jump challenge that has generated over 150 plays per day across six Sports Direct flagships with zero staff required to operate it.
The format ecosystem works across three experience layers: brand momentum displays that keep the store environment energised; interactive activations that invite shoppers to participate; and category-led installations that turn specific zones into destinations. All managed through a single CMS, with real-time campaign delivery across every format.
The result is a Nike retail environment that earns attention, generates dwell time, creates shareable content, and operates at the pace of a brand that moves faster than most.
Journey & Experience
Every zone in the store has a job to do. Every screen and activation is built to do it.
Brand Momentum Displays
- 1.9mm pixel pitch LED tickers – installed throughout key footwear zones, streaming branded content, new arrival callouts, and promotional messages to keep the store floor energised
- Large-format and wraparound LED screens – high-impact brand theatre at flagship focal points for product drops and seasonal campaign storytelling
Nike Football Wall
- LED tickers in 2,250mm and 3,500mm formats – streaming campaign content across the football zone
- 1,000 x 2,000mm 1.9mm LED screen – centrepiece display turning the football boot wall into a digital campaign surface
- 37″ stretch LCD screens – highlighting new boot drops and keeping the football category current
Interactive Activations
- 55″ 4K touchscreen mirrors – snap-mask and boomerang capture software allowing customers to create branded selfies and GIFs, shareable instantly from the store floor
- Jump Booth – a motion-tracked vertical jump challenge: users leap to reach a ceiling-suspended basketball, captured by a Microsoft Azure Kinect 3D sensor and a DSLR slow-motion camera. Branded graphics on a 1.9mm LED wall amplify the moment. Footage available for instant download and sharing. 150+ plays per day. Zero staff required. Deployed across 6 Sports Direct flagship locations
Technology Architecture
One CMS managing tickers, large-format screens, the Football Wall, touchscreen mirrors, and the Jump Booth, real-time campaign delivery across every format.
Core Infrastructure
- Single CMS – centralised content scheduling and screen-level targeting across all display formats and locations
- Microsoft Azure Kinect 3D sensing – Jump Booth motion tracking and jump height capture
- DSLR slow-motion capture – automatically triggered per jump, producing downloadable footage
- Snap-mask and boomerang software – powering the 4K touchscreen mirror experience
Hardware Ecosystem
- 1.9mm pixel pitch LED tickers – footwear zones and Football Wall
- LED tickers in 2,250mm and 3,500mm formats – Football Wall campaign streaming
- 1,000 x 2,000mm 1.9mm LED screen – Football Wall centrepiece
- Large-format and wraparound LED screens – flagship focal points
- 55″ 4K touchscreen mirrors – selfie and content creation stations
- 37″ stretch LCD screens – Football Wall boot drop and category content
- Jump Booth – Azure Kinect sensor, DSLR camera, 1.9mm LED wall, ceiling-suspended basketball
Support Model
- Zero staff required – Jump Booth and touchscreen mirrors fully self-serve across all locations
Implementation
Built across multiple UK locations, each installation configured to its store while maintaining a consistent standard of experience.
Phase 1 – Core Display Infrastructure
- LED ticker network installed across footwear zones
- Large-format and wraparound LED screens installed at flagship focal points
- CMS configured for centralised content management
Phase 2 – Nike Football Wall
- Football Wall LED tickers, 1.9mm LED screen, and 37″ stretch LCDs installed
- Full Football Wall hardware and content integrated into CMS
Phase 3 – Interactive Activations
- 55″ 4K touchscreen mirrors installed with snap-mask and boomerang software
- Jump Booth deployed by IUF Experiential across 6 Sports Direct flagship locations
- 150+ daily plays recorded post-launch
Outcomes
150+ plays per day, zero staff
The Jump Booth generates over 150 brand interactions daily without any staff involvement, one of the most commercially efficient in-store activations IUF has delivered.
The Football Wall as a destination
LED tickers, a centrepiece 1.9mm LED screen, and 37″ stretch LCDs turn the Nike Football zone into a dedicated brand destination, high-impact and commercially active for every boot drop and seasonal campaign.
Shareable content built in
The Jump Booth and 4K touchscreen mirrors generate content shoppers share directly from the store floor, organic reach at no additional media cost, every day.
