Copenhagen Airport, Denmark
2
LED Screens
4hr
Remote Support SLA
1-day
On-Site Escalation SLA
Overview
An airport is one of the hardest environments in the world to make a display stand out.
Highsnobiety sits at the intersection of streetwear and luxury. Establishing a physical retail presence in Copenhagen Airport meant competing for attention in an environment defined by high ambient light, constant movement, and visual saturation from every direction.
IUF delivered a full AV solution for Highsnobiety’s Copenhagen Airport retail space: two LED displays specified for the airport’s challenging lighting conditions, managed via a centralised CMS for real-time campaign control. The support model was built to match the environment, a four-hour remote response SLA and next-day on-site escalation, ensuring displays stay live and content stays current without the risk of prolonged downtime.
The result is a Highsnobiety presence that commands attention: bold, visible, and always on-brand regardless of ambient conditions.
Journey & Experience
Two screens. One job: making Highsnobiety unmissable.
- 1.9mm pixel pitch LED display – high-resolution, for close-proximity retail visibility, rendering campaign imagery and editorial content at premium quality
- 2.6mm pixel pitch LED display – wider-format, engineered for impact across longer sightlines in high-traffic airport zones
- High-brightness specification – both displays built to combat Copenhagen Airport’s combination of natural daylight and artificial lighting, maintaining visual impact at all times
- Centralised CMS – remote, real-time campaign control without requiring on-site intervention for routine content changes
Technology Architecture
High-brightness LED and a support model built for an environment where downtime isn’t an option.
Core Infrastructure
- Centralised CMS – remote content management, real-time campaign updates and scheduling without on-site presence required
- High-brightness specification – both displays engineered for ambient light resistance across natural and artificial lighting conditions
Hardware Ecosystem
- 1.9mm pixel pitch LED – close-proximity retail, premium resolution
- 2.6mm pixel pitch LED – wider-format, longer sightlines
Support Model
- Four-hour remote response SLA – rapid diagnosis and resolution for any display or CMS issue
- Next-day on-site escalation – physical site visit within one business day for issues requiring in-person resolution
Implementation
Precision installation in a live international airport retail environment.
Phase 1 – Specification
- Both displays specified for Copenhagen Airport’s lighting conditions and sightline requirements
- Pixel pitch confirmed: 1.9mm for close-proximity, 2.6mm for wider viewing distances
- CMS configured for remote content management
Phase 2 – Installation
- Both LED displays installed at Highsnobiety’s Copenhagen Airport location
- CMS integrated and tested for content scheduling and remote updates
- High-brightness performance verified across varying lighting conditions
Phase 3 – Go-Live
- Both displays live with campaign content active
- Four-hour remote SLA and next-day on-site escalation activated
- Highsnobiety team managing campaigns remotely via CMS
Outcomes
Cut-through in one of Europe’s busiest airports
Two high-brightness LED displays give Highsnobiety a presence that holds its own in Copenhagen Airport: cutting through ambient noise, maintaining visual quality across changing lighting conditions, and keeping content current without on-site overhead.
Real-time campaign control from anywhere
A centralised CMS lets Highsnobiety’s team respond to new drops, editorial moments, and seasonal campaigns remotely and instantly, without a trip to Copenhagen.
A support model that protects the investment
A four-hour remote SLA and next-day on-site escalation mean display issues are resolved quickly, protecting the commercial value of a presence that depends entirely on visibility.
