United Kingdom
120
Town Hall capacity
16-22
Average monthly bookings post-upgrade
33+
Teams Rooms supported following project
5/5
User rating for the upgraded space
Overview
A space people avoided had become a space people couldn’t stop using.
Miller Insurance’s Town Hall was originally designed in 2014 and retrofitted for Microsoft Teams video conferencing over the years. With a 120-person capacity, the space had become central to how the business communicated, but the legacy technology could no longer meet the demands of modern hybrid meetings. The COVID-19 pandemic made that gap impossible to ignore.
IUF was brought in to transform the space into a reliable, user-friendly environment equipped for seamless hybrid meetings, adaptable to multiple layouts while maintaining exceptional quality and ease of use for everyone in the room and joining remotely.
The project ran for approximately three and a half months, from initial design through to installation, final adjustments, and testing, resolving all issues to meet Miller’s standards for performance and reliability.
The result: monthly bookings increased from 16 to 22. Users rate the room 5 out of 5. And the success of the Town Hall led Miller to bring IUF in to support 33 existing meeting rooms, plus the installation of two more.
Journey & Experience
Walk into any room, pick up where you left off
Before the upgrade, people were hesitant to use the room and unaware of its potential. The goal was to remove that friction entirely — so that any user, regardless of technical confidence, could run a session without support.
The format ecosystem is built for the space:
- Shure Ceiling Microphones – replaced outdated handheld microphones, significantly improving audio capture and user convenience, with voice-lift functionality when the room is used to full capacity
- Gooseneck microphone upgrades – enhancing speaker audibility during sessions
- Q-SYS Core – bringing all audio together with flexible programming and commissioning to deliver the highest quality audio both in-room and to remote participants
- NC Network cameras with automatic tracking – integrated with the Shure ceiling microphones to ensure all in-room participants and presenters are captured seamlessly at key moments, fully engaging remote attendees
- Barco ClickShare – enabling seamless content sharing during meetings
- Crestron Flex Video Conference System – providing robust and flexible video conferencing within the Teams environment, with BYOD capability
- Q-SYS Ecosystem Network Video Endpoint and Netgear AV Line Switch – ensuring smooth network operations and high-quality video distribution throughout the space
Technology Architecture
Advanced technology, simplified to the point where drop-in demos were all the training anyone needed.
Core Infrastructure
- Q-SYS Core – central audio processing and control, delivering the highest quality audio in-room and to remote participants
- Microsoft Teams – integrated via Crestron Flex with full BYOD capability
- Q-SYS Network Video Endpoint – managing video distribution across the space
Hardware Ecosystem
- Shure Ceiling Microphones – full-room audio capture with voice-lift at capacity
- Gooseneck microphones – upgraded for speaker audibility
- NC Network cameras – automatic tracking using Shure mic data for reliable participant capture
- Barco ClickShare – wireless content sharing
- Crestron Flex – Teams-integrated conferencing with BYOD
- Netgear AV Line Switch – network operations and video distribution
Support Model
- Drop-in demos at handover – enough for full adoption given the simplicity of the system
- Ongoing managed support across 33 meeting rooms, with two additional rooms installed
Implementation
Three and a half months from design to completion, executed with precision throughout.
Phase 1 – Design and Specification
- Consulted with Miller stakeholders on use cases and requirements
- Solution designed for immediate needs with room to expand
- Technology stack confirmed: Shure ceiling mics, Q-SYS Core, NC cameras, Barco ClickShare, Crestron Flex
Phase 2 – Installation and Testing
- Outdated equipment removed and replaced
- Installation completed cleanly, room left spotless
- Final adjustments and testing completed to meet Miller’s performance standards
Phase 3 – Handover and Expansion
- Drop-in demos delivered, sufficient for full staff adoption
- Miller subsequently brought IUF in to support 33 existing rooms and install two more
Outcomes
A space people avoided became one they can’t stop using
Monthly bookings increased from 16 to 22, with further growth expected as the space is promoted. The Town Hall is now in constant use.
5 out of 5, every time
Users rate the upgraded Town Hall 5/5. Drop-in demos replaced formal training entirely.
One project led to thirty-five more rooms
The Town Hall’s success led Miller to bring IUF in across their wider estate, supporting 33 existing rooms and installing two more.
Testimonials
[IUF]’s passion for what they do was clear to us from day one, and remained throughout the entire installation process and beyond.
By consulting with us about how we wanted the room to function, coming up with accurate use cases and engaging with stakeholders, [IUF] created a concrete foundation that has exceeded all of our expectations. The results have been incredible with users now rating the room a solid 5/5.
Prior to the installation, people were hesitant to use the room and unaware of its potential, but now it is in constant use which is amazing to see. We barely even needed training as the room is so easy to use, so the drop-in demos were more than enough to get everyone up to speed.
The installation process was equally impressive. [IUF]‘s team took out the outdated equipment and replaced it with state-of-the-art technology that has solved all of the room’s previous pain points. They were diligent, tidy and left the room spotless.
[IUF] truly listened to our needs and worked with us to solve problems collaboratively. They stood out from other AV integrators by showing genuine care and passion for delivering the right solution, something which is hard to come by.
We look forward to continuing working with [IUF], with more room installations and continued room support in the pipeline.
John McFarlane
AV Technician – Miller Insurance
