United Kingdom
1-touch
Meeting Join
1
Consistent System Across Rooms
Teams
Native Microsoft Integration
Overview
The rides worked. The meeting rooms didn’t.
Drayton Manor Resort is a staple of the British theme park industry, with no end of guests excitedly coming through the gates. Its internal meeting rooms were a different story.
Each room had a slightly different AV setup. The equipment was disparate, unreliable, and difficult to use, so whether it was a team meeting in the room or a remote call with colleagues across the wider Looping Group, Drayton Manor’s owners, the rooms went unused.
Drayton Manor’s Andrew Davies looked to Shure’s technology lineup and settled on its IntelliMix Room Kits. IUF, with its expertise in meeting room spaces, integrated them into each room, tailored to size but built on the same principle: seamless Microsoft Teams integration, plug-and-play setup, and studio-quality audio from a single system.
Journey & Experience
Walk in. Tap. Meet.
The aim was simple: rooms that people trust, so they actually use them.
- Join with a single touch: for team meetings in the room or calls with colleagues across the Looping Group
- No training needed: users no longer have to learn multiple disparate systems before they can run a meeting
- Clear sound and picture: crystal-clear audio and high-quality video, so everyone in the meeting can see and hear each other properly
- Consistent in every room: rooms are tailored to size but work the same way, so moving between them is effortless
The result is the difference between a meeting room that exists and one that actually gets used.
Technology Architecture
One all-in-one kit, tailored to each room.
Core Infrastructure
- Shure IntelliMix Foundation System with pre-installed IntelliMix Room DSP software
- Seamless Microsoft Teams integration
- Network switch included in the kit
Hardware Ecosystem
- Shure MXA902 integrated ceiling array microphone and loudspeaker
- Huddly IQ USB camera
- Control touch panel
Implementation
Specified by Drayton Manor. Integrated by IUF.
Phase 1 – Selection
- Drayton Manor’s team reviewed Shure’s technology lineup and selected the IntelliMix Room Kit
Phase 2 – Integration
- IUF integrated kits into each room, tailored to room size
- Microsoft Teams integration and plug-and-play setup configured across all rooms
Phase 3 – Go-Live
- Rooms transformed immediately
- One-touch join available in every room
Outcomes
Rooms people use again
The transformation was immediate. Rooms that were once avoided now just work.
One system, no learning curve
Everything users need sits in a single solution, with a smooth, hassle-free installation and no training on multiple systems.
Reliable, high-quality meetings
One-touch join, dependable performance, crystal-clear audio, and high-quality video.
