United Kingdom
75
Stores across the UK estate
150%
Digital estate growth since launch
3
LED flagship locations
65″
High-brightness totem size
Overview
75 stores. One consistent digital presence. Built to HMV’s aesthetic.
HMV needed a scalable solution to bring digital media into their stores, giving them the ability to promote products seamlessly across the estate without compromising the brand’s iconic look and feel.
IUF deployed 65″ high-brightness totems across the estate, with the network growing from 30 stores at launch in 2023 to a full 75-store estate, a 150% increase since launch. Flagship locations in Newcastle, Oxford Street, and Westfield received bespoke LED installations to elevate their presence further. All screens are managed centrally via CMS, giving HMV full control over content across the network.
Journey & Experience
Consistent digital promotion across every store. Elevated experiences at flagship locations.
HMV has been progressively growing their Retail Media network due to the successful return this has generated. The growth from 30 to 75 sites reflects the commercial case the network has proven.
Standard estate
65″ high-brightness totems installed at window-facing positions across 75 stores. Specified for direct sunlight visibility and built to sit within HMV’s iconic store environment.
LED flagships: Newcastle, Oxford Street, Westfield
Site-specific LED hardware installed at HMV’s three flagship locations to deliver a premium window display experience befitting the scale of each site.
Technology Architecture
High-brightness hardware. Centralised content management. Built to scale across a national estate.
Core Infrastructure
- CMS – centralised content management and scheduling across all 75 sites
- Single platform managing both standard totem network and LED flagship installations
Hardware Ecosystem
- IUF 65″ high-brightness totems – window-facing, deployed across the standard estate
- Bespoke LED installations – Newcastle, Oxford Street, and Westfield flagships
Support Model
- IUF retains hardware support responsibility across the estate
Implementation
A phased national rollout. 30 stores in 2023. 75 today.
Phase 1 – Initial Rollout (2023)
- 30 stores live with 65″ high-brightness totem network
- Hardware specified and installed to complement HMV’s retail aesthetic
- Content management platform configured and live across the initial estate
Phase 2 – Estate Expansion
- Network grown from 30 to 75 stores
- Consistent hardware specification maintained across all new sites
Phase 3 – Flagship Upgrades
- Bespoke LED installations delivered at Newcastle, Oxford Street, and Westfield
- Site-specific hardware specified and installed to match the scale of each flagship
Outcomes
A national retail media network built to scale
30 stores in 2023. 75 today. HMV’s digital estate has more than doubled, with a consistent hardware specification that works across every store format and location in the estate.
Digital that pays for itself
HMV’s investment in digital is funded by the ROI the network generates. The decision to grow from 30 to 75 sites is a direct result of the commercial return the initial rollout delivered.
Flagship experiences that earn their place
Bespoke LED installations at Newcastle, Oxford Street, and Westfield give HMV’s highest-profile stores a digital presence that matches their standing on the high street.
