Retail media, brought in-store:
How Cotswolds Outdoor Group
turned stores into revenue.
Learn how IUF turned a 65+ store estate into a scalable, revenue-generating retail media network in under 12 weeks.
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The Opportunity
Most retailers have what a retail media network needs, footfall, shoppers, and brand partners. What’s missing is a way to activate it in-store.
The Approach
IUF closed that gap for Cotswold Outdoor Group, standardising hardware, centralising content, and integrating retail media technology across three specialist brands, Cotswold Outdoor, Snow+Rock and Runners Need, into one commercially valuable network, in under 12 weeks.
The Results
In its first major brand campaign, the network delivered:
- +30% growth in HOKA’s revenue share
- +13.3% more units sold per shop in screened stores vs. non-screened stores
- <12 weeks from tender to a live, revenue-generating network
Download the report to explore:
- Which other global brands have activated on the network since HOKA’s launch campaign
- The full tech stack behind the network, from CMS to retail media platform integration
- Why the network was generating brand revenue before it was even fully built out
