IUF delivered a venue-wide digital signage upgrade at First Direct Bank Arena Leeds, enhancing the visitor experience through a connected network of LED and LCD displays across key public areas.
The installation supports event promotion, digital wayfinding, food and beverage messaging, and commercial content, improving guest communication while increasing flexibility for venue teams during live events.
Two large-format outdoor LED screens were installed at the arena entrance, providing high-visibility messaging for upcoming events, venue communications and partner content. Positioned to face high-footfall areas, the screens ensure key information is clear and consistent for guests as they arrive.
The installation strengthens the arena’s external presence by creating a bold digital frontage that supports event promotion and sponsor visibility. The screens also provide the flexibility to update content quickly, ensuring messaging remains relevant across different event types and live venue requirements.
Inside the venue, 71 LCD bar screens support real-time food and beverage offers across multiple service points. These screens improve clarity at point of purchase, helping guests make quicker decisions during busy pre-show and interval periods.
The network also gives the venue the flexibility to update pricing, menus and promotional messaging instantly, ensuring content stays relevant to the event type, audience profile and trading requirements throughout the day.
10 internal LED screens were installed across key concourse and walkway locations, delivering wayfinding guidance, promotional content and merchandise messaging throughout the visitor journey.
All screens are centrally managed through a unified CMS, enabling fast updates, consistent messaging and improved operational control across the arena.
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