United Kingdom
2
LED Displays
19
Double-Sided Counter Enclosures
1.9mm
LED Pixel Pitch
24/7
Screen Operation
Overview
A Gucci counter has no tolerance for anything that doesn’t match the standard of what’s on it.
Gucci’s beauty concessions in premium UK retail environments carry a brand standard that extends to every physical detail of the space. The brief was clear: high-resolution, aesthetically integrated, continuously operational, and custom-built to fit the counter without compromising its clean, luxury appearance.
IUF delivered two LED displays at 1.9mm pixel pitch for high-clarity campaign and product content, and 19 custom-built double-sided 19″ enclosures seamlessly embedded into concession counters. Screens built into the surface, not placed on top of it, maximising digital presence within a compact luxury footprint without creating bulk or visual clutter. All displays operate 24 hours a day with remote content control managed through Coty.
Journey & Experience
Screens built into the counter, not placed on top of it.
The format ecosystem operates across two complementary display types:
- 1.9mm pixel pitch LED displays – high-resolution feature displays delivering Gucci campaign content, product promotions, and brand visuals with the clarity required for luxury retail at close viewing distances
- 19″ double-sided counter enclosures – custom-built, seamlessly embedded into the counter surface, with screen exposure on both sides. Customers and beauty advisors on either side of the counter engage with the same content, in the same premium environment, without a standalone display in sight
By integrating screens into the counter rather than placing them on top, the solution preserves Gucci’s signature visual restraint while extending digital brand presence into the zone where customers engage most closely with products and advisors.
Technology Architecture
Built into the counter. On around the clock. Managed from anywhere.
Core Infrastructure
- Remote content management – enabling Coty and Gucci to update campaign content, product promotions, and brand visuals across all concession displays without on-site intervention
- 24/7 operational specification – all hardware and software configured for continuous operation across full retail and non-retail hours
Hardware Ecosystem
- 1.9mm pixel pitch LED displays – premium resolution for close-proximity luxury retail viewing
- 19″ double-sided counter enclosures – custom-built, counter-integrated, screen exposure on both sides
Support Model
- 24/7 continuous operation – hardware specified for non-stop display without scheduled downtime
Implementation
Precision installation in environments where getting it wrong isn’t an option.
Phase 1 – Design & Specification
- Counter enclosure design specified to integrate with Gucci’s existing concession counter dimensions and aesthetic
- 1.9mm LED display positions confirmed in coordination with concession layout
- Remote content management configured for Coty and Gucci content team access
Phase 2 – Installation
- 19 double-sided counter enclosures installed across Gucci concession locations
- 1.9mm LED displays installed and configured at feature positions
- All displays connected to remote content management and tested for 24/7 operation
Phase 3 – Go-Live
- Full display estate live across Gucci UK concessions
- Campaign content active and remotely manageable by Coty
- 24/7 operation confirmed across all installations
Outcomes
Premium resolution at the point of engagement
1.9mm pixel pitch delivers the clarity Gucci’s campaign imagery demands at counter distance, where customers and beauty advisors engage most closely with the display.
Integrated displays that respect the space
Custom double-sided enclosures embedded into the counter surface preserve Gucci’s visual restraint, digital brand presence without disrupting the clean, considered aesthetic of the concession environment.
24/7 presence, zero downtime
Continuous operation means Gucci’s content is live across every retail hour, with full remote update capability for Coty’s team to respond instantly to new campaigns and product launches.
