Stockholm, Sweden
1,186
Navori Licences Deployed
3
Major Arenas
440+
Menu Board Licences
121,000
Combined Venue Capacity
Overview
Three major arenas. One unified platform. 1,186 licences.
Stockholm Live, part of ASM Global, operates three of the city’s most significant entertainment and sports venues. Avicii Arena hosts up to 16,000. The Strawberry Arena, Sweden’s National Stadium, holds up to 65,000. 3Arena accommodates up to 40,000 across football, concerts, motorsports, and exhibitions. Combined capacity: over 121,000.
Each venue had its own digital signage infrastructure. Stockholm Live needed a single platform to bring all three into alignment with ASM Global’s UK standards, covering everything from ribbon boards and LED bulkheads to VIP lounge LCDs.
IUF delivered a strategic Navori CMS integration across all three arenas: 1,186 licences, media player supply, configuration, remote testing, onsite support, and tailored training for Stockholm Live’s technical teams.
Journey & Experience
Title Goes Here
The integration covers the full range of display types across all three arenas, with content managed, scheduled, and deployed centrally for the first time across the full Stockholm Live estate:
- Ribbon boards and LED bulkheads – large-format bowl display infrastructure across all three arenas, unified on Navori and centrally managed from a single platform
- Menu boards – 440+ licences enabling consistent, real-time food and beverage content updates across all three venues, with no manual updates required at site level
- VIP lounge LCDs – premium hospitality areas across all three arenas integrated into the same system as the wider venue estate, ensuring consistent content quality in every space
- Full estate consistency – each arena now operates to the same digital standard as ASM Global’s UK network, regardless of size, audience, or physical infrastructure
Technology Architecture
Software-led. Centrally managed. Built for three major venues and 121,000 seats.
Core Infrastructure
- Navori CMS – unified content management across all three arenas, enabling centralised scheduling and deployment across 1,186 licences
- 440+ menu board licences – the largest single licence category in the deployment
- Full display integration – ribbon boards, LED bulkheads, VIP lounge LCDs, and additional LED and LCD configurations
Hardware and Deployment
- Media players supplied and configured across all three venues
- Remote screen testing from London HQ during the installation phase
- Onsite support provided across all three Stockholm arenas
Training and Handover
- Tailored training delivered for Stockholm Live’s technical teams
- Full licensing management and ongoing remote support included
Implementation
Planned in London. Deployed in Stockholm. Handed over ready to run.
Phase 1 – Planning
- Display infrastructure audited across all three venues
- 1,186 licences scoped and confirmed across all display types
- Media player specification confirmed
Phase 2 – Configuration and Testing
- Media players configured and licences deployed
- Remote screen testing completed from London HQ
- All display types verified on the Navori platform
Phase 3 – Onsite and Handover
- Onsite support provided during installation across all three arenas
- Tailored training delivered to Stockholm Live’s technical teams
- All three venues live on the unified platform and handed over to the client
Outcomes
Three arenas, one platform
Avicii Arena, The Strawberry Arena, and 3Arena now operate on a single Navori CMS, bringing Stockholm Live into full alignment with ASM Global’s UK venue standards across a combined capacity of over 121,000.
Operational efficiency at scale
1,186 licences from one platform means content can be scheduled, updated, and deployed across every display type in every venue simultaneously, with no overhead of managing three separate systems.
A consistent visitor experience
From concerts at Avicii Arena to matches at The Strawberry Arena, every guest encounters the same standard of digital content delivery, consistent and aligned with ASM Global’s global network.
