United Kingdom
2,204
Pieces of Content Created
5,634
Registrations
154
Events Delivered
11
Players Featured
Overview
Every fan has a favourite player. This gave them a video with one.
Manchester City FC wanted a fan experience that felt genuinely personal, something that went beyond a photo opportunity and gave supporters a real, shareable connection to the players they follow every week. The brief was to create a moment that felt exclusive, even at scale.
IUF Experiential worked closely with the full Manchester City men’s first team to record personalised video messages for fans. Using a custom video booth, fans selected their favourite goalkeeper, defender, midfielder, and forward, and received a 10-second video of those players appearing to photobomb them. Their own face, their chosen players, one personalised clip ready to download and share.
The activation ran at home matches at the Etihad Stadium and travelled with the club on the Trophy Tour, generating 2,204 pieces of personalised content and 5,634 registrations across its deployment.
Journey & Experience
Pick your players. Get your video. Share it before you leave the ground.
The experience was designed to be intuitive, fast, and deeply personal, built for a matchday environment where fans have limited time but high emotional investment:
- fans registered at the activation and selected their favourite player from each position: goalkeeper, defender, midfielder, and forward
- the custom video booth app combined the fan’s captured image with pre-recorded personalised video messages from their chosen players, producing a 10-second photobomb clip
- the finished video was delivered instantly via QR code or email, downloadable directly to the fan’s phone
- the activation ran at home matches throughout the season, giving fans repeated opportunities to create new content with updated player selections
- the experience also travelled with Manchester City on the Trophy Tour, extending the activation beyond the Etihad to fans across the UK
The player selection mechanic made every video unique. Two fans could register side by side and walk away with entirely different content, their own combination of players, their own moment with the squad.
Technology Architecture
A custom video booth app, player content recorded with the full first team, and instant delivery to every fan’s phone.
Core Infrastructure
- Custom video booth app – powering player selection, video composition, and personalised content generation per fan
- Personalised video content pipeline – combining fan image capture with pre-recorded first-team player messages to produce individual 10-second clips
- QR code and email delivery – instant content access without app download require
Hardware Ecosystem
- Capture pod – the physical booth unit housing the camera, screen interface, and content delivery system
- Canon M50 camera – high-quality fan image capture within the booth
Implementation
Recorded with the full first team. Deployed at the Etihad. Taken on the road for the Trophy Tour.
Phase 1 – Player Content Production
- IUF worked with the full Manchester City men’s first team to record personalised video messages
- Player content captured across all positions: goalkeeper, defender, midfielder, and forward
- Custom video booth app built and configured with player content library and fan-facing selection interface
Phase 2 – Matchday Deployment
- Capture pod installed and operational at the Etihad Stadium for home matches
- Fan registration, player selection, video generation, and content delivery tested and live
- Activation running continuously across the matchday schedule
Phase 3 – Trophy Tour Rollout
- Activation packaged for travel and deployed across Trophy Tour locations
- Consistent fan experience delivered at each stop, same player content, same instant delivery
- 2,204 pieces of personalised content generated and 5,634 registrations recorded across the full deployment
Outcomes
2,204 personalised player videos
Every piece of content was unique to the fan who created it, their face, their chosen players, their moment with the squad. 2,204 personalised videos generated genuine one-to-one connections between Manchester City and its supporters at scale.
A fan experience that travelled with the club
By running at both home matches and on the Trophy Tour, the activation reached fans well beyond the Etihad, extending Manchester City’s engagement programme across the UK and giving supporters at every stop the same premium experience.
Shareable content that keeps working after the match
Every video downloaded to a fan’s phone is a piece of Manchester City content living in their camera roll, ready to share. The combination of personalisation and instant delivery meant fans left with something worth showing, long after the final whistle.
