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Visitor Attractions.
Built to immerse.

Memorable Visits.
Measurable Outcomes. 

From theme parks to museums, heritage sites to zoos, IUF creates visitor attractions that transform a day out into a memory worth returning for.

From ticketing and registration to mobile dashboards, content sharing, and post-visit reporting, we capture every moment of the experience

750,000+

fans registered

200,000+

games played

600,000+

pieces of content shared

74%

increase in brand perception

Trusted by leading global brands.

Attractions in production.

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The Hundred

Cricket Stadium Fan Activation.

Manchester City FC

Personalised player video experience.

Paddy Power

World Darts Championship Fanzone

Lidl

Euros 2024 Fan Zones

Every visit measured. 

Turning live moments into commercial insight

XPASS

Guest registration, management, gamification
& data capture.

Designed to manage high-volume guest registration, power interactive experiences, and capture real-time audience insight.

From QR codes and wristbands to mobile microsites and live leaderboards, XPass connects every touchpoint across the experience, giving guests a seamless journey while providing organisers with actionable data, engagement metrics, and post-event reporting.

  • Guest registration and access management
  • Gamification, rewards, and interactive experiences
  • Mobile microsites, leaderboards, and content sharing
  • First-party data capture and audience insight
  • Post-event reporting and ROI tracking

XVISION

Audience tracking, analytics, and real-time insight.

Transform footfall into measurable audience data, capturing visitor numbers, dwell time, demographics, and engagement in real time.

Using intelligent camera-based analytics, track entry, exit, and passerby traffic, giving organisers a clear view of audience behaviour, opportunity to engage, and event performance.

  • Track unique visitors, repeat visits, passerby traffic and opportunity-to-engage metrics
  • Measure dwell time, heat maps, and audience demographics
  • Remove staff and crew from reporting automatically
  • Live dashboards, daily reporting, and GDPR-compliant analytics

Let’s make
every visit count. 

GET STARTED